Madrid — Two Exhibition Sectors, Two Stories

Country: Spain · Venue: IFEMA Madrid

ARMTIK at GENERA, IFEMA Madrid

ARMTIK exhibited on a 42.5 m² stand at GENERA, the international energy and environment fair, held at IFEMA Madrid from 6 to 8 February 2024.

GENERA is Spain’s principal renewable-energy and efficiency exhibition, and it draws a technical, specification-driven audience. The stand was planned for that: clear product presentation, room for extended technical conversation, and enough presence at 42.5 m² to hold its own in an IFEMA hall.

It also opens energy as a documented sector for us, distinct from the industrial and packaging work described below.

Two separate stories, kept distinct

Madrid work in the Echo Expo record splits into two genuinely different projects, and they shouldn't be merged into one generic claim.

Source	Event	Size	Dates	Sector
Invoice register	GENERA, IFEMA	42 sqm	6–8 Feb 2024	Energy
Photo archive	Metal Madrid · Empack, IFEMA	—	—	Industrial / packaging

Why the distinction matters

GENERA is Spain's energy and environment fair — it opens "energy" as a served vertical, previously absent from Echo Expo's documented industry coverage despite delivery. Metal Madrid and Empack are industrial/packaging shows, a different audience entirely. Presenting them as one story would misdescribe the sector coverage.

Strategic value

Madrid plus Barcelona (Vitafoods Europe) means Spain is covered across IFEMA and Fira Barcelona — the country's two principal exhibition grounds — upgrading Spain from a city claim to a national one.

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