How big was the Suncell stand at JEC World 2026?

52 square metres, in Hall 5 at stand M02, Paris Nord Villepinte, 10-12 March 2026.

When is JEC World held and where?

JEC World is held at Paris Nord Villepinte. The 2026 edition ran 10-12 March 2026 across Halls 5 and 6, with around 1,300 exhibiting brands from the composites industry.

Can Echo Expo build stands with planting and living-look green walls?

Yes. The Suncell stand at JEC World 2026 used preserved foliage walls integrated into the stand structure, plus potted planting, LED trim lighting and curved oak and solid-surface joinery, all produced in our own workshop.

Suncell — 52 sqm Stand at JEC World, Paris

52 m² · Hall 5, stand M02 · JEC World 2026, Paris Nord Villepinte · 10–12 March 2026

JEC World is the global meeting point for composite materials. The 2026 edition filled Halls 5 and 6 at Paris Nord Villepinte with around 1,300 exhibiting brands. Suncell came to launch a cellulose filament, a bio-based reinforcement fibre for green composites. Consequently they needed a 52 m² stand that could carry that story without shouting.

The brief: make a material feel like nature

Suncell’s product line is a filament harvested from wood cellulose. The stand had to communicate that in the first three seconds. Meanwhile, the surrounding hall floor was full of chemical and resin manufacturers whose stands are mostly white, grey and corporate.

We built the answer from three materials: oak-finish laminate, matt white solid surface, and preserved foliage. We set the living-look green walls into the structure rather than hanging them on it. Therefore the planting reads as part of the architecture. A continuous green LED trim traces the outline of every major element, tying the whole 52 m² together at eye level.

A circular meeting pod as the centrepiece

The middle of the stand holds a free-standing circular pod. It is a two-tier drum in white and oak, ringed with a continuous light line and skirted with potted planting. It carries the brand name on all four approaches. As a result, the stand reads correctly no matter which aisle a visitor arrives from.

Curved corners appear throughout: on the reception counter, the display arches and the low planting benches. We cut and finished every one of those radii in our own workshop. The reason is simple. A curved edge that is even slightly off reads as cheap under exhibition lighting.

Product display without vitrines

Composite filament is not a product that photographs well in a glass case. Instead we built an open display arch with horizontal sample rails, so visitors can handle the fibre directly. Beside it, a full-height wood-framed wall carries the technical panel: performance graphs, processability data and application sectors.

Build-up in a three-day window

JEC World runs a tight build. The stand arrived flat-packed from our workshop. Then the crew assembled structure, planting, lighting and graphics inside the organiser’s build window, finishing ahead of the hall opening on 10 March.

Why this one matters

It is a sustainability story told through the stand itself rather than through a slogan on a banner. After all, this company was launching a bio-based material into a sector built on petrochemical resins. The build therefore had to be evidence, not decoration.

Planning a stand at JEC World or another Paris show? See our exhibition stands in France, our stand construction service, or request a quotation.