Tata Coffee — 15 sqm Stand at World of Coffee, Geneva

15 m² · Booth 1435 · World of Coffee, Geneva · 26–28 June 2025

World of Coffee is the European speciality coffee industry’s annual gathering, and Geneva hosted the 2025 edition. Tata Coffee exhibited on a compact 15 m² stand at booth 1435.

Fifteen square metres is a discipline

In practice, small stands are harder than large ones. At 100 m² you can afford a wasted corner. At 15 m² every centimetre has to do a job. The temptation, therefore, is to cram in too much. A crammed stand becomes unreadable from the aisle.

The approach here was subtraction. First, one clear brand statement at height. Second, one product presentation surface. Finally, enough clear floor for two conversations at once, without visitors blocking each other.

Coffee is tasted, not displayed

At a speciality coffee fair, staff serve the product live. Therefore the counter is the stand. Everything else supports it — storage below, brand above, circulation around. However, get the counter height and the server’s working space wrong and the whole stand fails regardless of how it looks.

Switzerland adds cost discipline

Geneva is one of the most expensive cities in Europe to build in. Labour, storage and on-site services all carry a premium. As a result, pre-fabrication is the difference between a controlled project and an expensive one. The more we finish in the workshop, the fewer hours the crew spends on a Swiss show floor.

Why this one matters

It adds food and beverage to our documented sectors. Moreover, it is one of three recorded Swiss projects. The others are the modular structure reused in Switzerland and the Just Eat festival station at Zürich Openair. Switzerland is a market where most contractors have no proof at all.

See our exhibition stands in Switzerland or request a quotation.