Morris Motley — 24 sqm Stand at Maison & Objet, Paris
Client: Morris Motley · Event: Maison & Objet · Venue: Paris Nord Villepinte, Hall 4 – A8-B7 · Dates: 5–9 September 2024 · Size: 24 sqm · Sector: Interiors / lifestyle
The build
This is a heavy, material-led stand rather than a graphic one. Board-formed concrete-effect walls sit within a deep portal frame. The Morris Motley wordmark and crest mount centrally on the fascia. A full-height LED screen sits recessed into the left wall. Meanwhile, a cascading ivy planter in a dark stone trough anchors the centre. The open-sided elevation uses a pergola structure on slim black columns. Hanging greenery fills the bays, while solid stone cubes at varying heights act as plinths. In short, the material palette does the selling: stone, concrete, black steel and planting, with almost no printed graphics anywhere.
Why it fits the venue
Maison & Objet rewards material and finish quality, not messaging. A concrete-effect surface that reads as genuine at arm’s length is a fabrication credential. Get the texture or the joint wrong and a specifier audience sees it immediately. Maison & Objet is also the European reference fair for interiors and lifestyle design. As such, it is a second design-critical audience alongside Salone del Mobile, with the same standard of finish scrutiny.
Why it matters
France now has multiple documented builds. They span interiors (Maison & Objet), rail infrastructure (SIFER Lille) and packaging. Consequently there is enough to support real France-market coverage rather than a single generic page.
Services delivered
Design and 3D visualisation · custom fabrication of board-formed concrete-effect walls and portal framing · LED integration · planting and stone display elements · installation and dismantling.
The client and the plot
Morris Motley is a brand from South Yarra in Melbourne, Australia. At Maison&Objet in September 2024 it exhibited in the Well-Being & Beauty sector, on a 24 m² plot (6 m by 4 m) at stands A8-B7 in Hall 4, Paris Nord Villepinte. The stand was built to our design 3-24A.
Getting it there
With the client on the other side of the world, the logistics were ours. The client’s exhibits travelled to the venue in our own van with a dedicated driver, alongside the stand. Villepinte has no unloading docks, so deliveries need a forklift or a truck with a tailgate, booked in advance. The official build-up ran from 2 to 4 September 2024, with earlier access possible from 26 August on the organiser’s authorisation.
Maison&Objet rules that shape a stand
The organiser’s exhibitor technical manual for September 2024 set rules that differ from many other shows:
- Where a stand wall rises above 2.50 m, its back must be covered in black, not white.
- All decor must be fireproofed to the French M classification, with lab reports from an EU-approved laboratory accepted.
- No logo or sign may rise above the height of the stand structure, and nothing may hang from the ceiling above the stand.
- Any rigging needs an application with a drawing to the venue operator, Viparis.
- Drawings for larger projects go to the organiser at least one month before opening, for the fire-safety officer’s approval.
See also our Paris Nord Villepinte stand builder page.
Frequently asked questions
What was distinctive about the Morris Motley stand at Maison & Objet?
However, it was material-led rather than graphic-led. Board-formed concrete-effect walls, stone cubes and planting did the work that most stands hand to printed graphics.
Where and when did this stand run?
24 sqm, Hall 4 - A8-B7, at Maison & Objet, Paris, 5-9 September 2024.
Does Echo Expo build elsewhere in France?
Yes - including rail-sector work at SIFER, Lille. Request a quotation for a France-market project.
What are the rules for stand walls at Maison&Objet?
In the September 2024 manual, any stand wall above 2.50 m had to have its back covered in black, decor had to be fireproofed to the French M classification, and no logo could rise above the stand structure or hang from the ceiling.
