Olanska — 35.75 sqm Stand at MCE, Fiera Milano

35.75 m² · Hall 4, stand B20 · MCE — Mostra Convegno Expocomfort 2026, Fiera Milano · 24–27 March 2026

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MCE is the international HVAC, plumbing and renewable-energy fair. Its 44th edition brought the sector back to Fiera Milano in March 2026. Olanska exhibits valves, pumps and fittings. These are small metal products in dozens of variants, and all of them have to be visible and reachable. That is a display problem before it is a design problem.

The problem with small products

A ball valve is roughly the size of a fist. Put fifty of them on a shelf and they disappear. So we turned the walls themselves into the display. Full-height shelving bays run the length of both side walls. Moreover, each shelf edge carries a recessed LED strip, so every product sits in its own band of light.

The palette stays deliberately restrained: white bays, deep navy reveals and navy shelf edges. The reason is simple. The products are brass, chrome and steel, and a busy background would have swallowed them.

Two sub-brands, one stand

Olanska came to Milan with two product families to present: HETA / Zhefan Valves, and ERCO gas valves, circulation pumps and blowers. Rather than split the space in half, we gave each brand its own wall and its own fascia band. Then we joined them with a shared central graphic wall carrying both product stories side by side.

We repeated the booth number on the fascia at both ends. It is a small thing. However, it matters on a hall floor where buyers navigate by stand number rather than by name.

An angled counter that opens the corner

The reception counter is a wedge. White solid surface, cut away on a diagonal to expose a navy and warm-grey core. Placed on the open corner, it draws visitors diagonally into the stand instead of blocking the entrance. As a result, the meeting tables at the back stay clear.

Build-up at Fiera Milano

We produced the structure, shelving, lighting and graphics in our own workshop, then installed at Rho. Furniture stayed wrapped until the final hours. On a stand where every shelf is dressed with product, protecting white surfaces during install is what keeps opening day looking like the render.

5.5 m × 6.5 m, built to a signed blueprint

The 35.75 m² plot measured 5.5 m by 6.5 m. The contract bound us to build strictly to the blueprint the client signed off, so every shelf bay, fascia band and counter angle on the render had to arrive on the hall floor exactly as drawn. The walls were a wooden frame structure with sprayed and polished surfaces, standing on grey carpet with no raised platform and no ceiling, which keeps the stand light to build and lets the hall lighting top up the shelf LEDs.

Behind the display walls, a storage room with a lockable back door kept stock, packaging and personal items out of sight, and a white light strip ran along the base of the cabinets so the lower shelves never fell into shadow. The electrical box sat inside a cabinet, out of view, feeding the spotlights and sockets.

Fiera Milano paperwork and a fixed handover

The build had to be finished by 11:00 on 23 March 2026, the day before opening, followed by a joint inspection with the client. Fiera Milano also requires its own documents before a stand can open: a declaration of correct fit-up covering the full stand and its electrical system, a reaction-to-fire declaration listing every material used, and the safety coordination paperwork (DUVRI) for the build crew. From handover to the last show day a named maintenance contact stayed on call, and we arranged all furniture from the agreed furniture list, then dismantled the stand after the fair closed.

Why this one matters

MCE is a technical buying show. Visitors arrive to compare specifications, not to be entertained. The brief was to make several hundred small components legible, comparable and touchable in 35.75 m² — and to do it for two brands at once without either being subordinated to the other.

Exhibiting at Fiera Milano? See our exhibition stands in Italy, our stand construction service, or request a quotation.

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