Olanska — 35.75 sqm Stand at MCE, Fiera Milano
35.75 m² · Hall 4, stand B20 · MCE — Mostra Convegno Expocomfort 2026, Fiera Milano · 24–27 March 2026
MCE is the international HVAC, plumbing and renewable-energy fair, and its 44th edition brought the sector back to Fiera Milano in March 2026. Olanska exhibits valves, pumps and fittings — small metal products, dozens of variants, all of which have to be visible and reachable. That is a display problem before it is a design problem.
The problem with small products
A ball valve is roughly the size of a fist. Put fifty of them on a shelf and they disappear. Our answer was to turn the walls themselves into the display: full-height shelving bays running the length of both side walls, each shelf edge fitted with a recessed LED strip so every product sits in its own band of light.
The palette is deliberately restrained — white bays, deep navy reveals and navy shelf edges — because the products are brass, chrome and steel. A busy background would have swallowed them.
Two sub-brands, one stand
Olanska came to Milan with two product families to present: HETA / Zhefan Valves and ERCO gas valves, circulation pumps and blowers. Rather than split the space in half, we gave each brand its own wall and its own fascia band, then joined them with a shared central graphic wall carrying both product stories side by side.
The booth number was repeated on the fascia at both ends — a small thing that matters on a hall floor where buyers navigate by stand number rather than by name.
An angled counter that opens the corner
The reception counter is a wedge: white solid surface cut away on a diagonal to expose a navy and warm-grey core. Placed on the open corner, it draws visitors diagonally into the stand instead of blocking the entrance, and leaves the meeting tables clear at the back.
Build-up at Fiera Milano
Structure, shelving, lighting and graphics were produced in our own workshop and installed at Rho. Furniture stayed wrapped until the final hours — on a stand where every shelf is dressed with product, protecting white surfaces during install is what keeps opening day looking like the render.
Why this one matters
MCE is a technical buying show. Visitors arrive to compare specifications, not to be entertained. The brief was to make several hundred small components legible, comparable and touchable in 35.75 m² — and to do it for two brands at once without either being subordinated to the other.
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