Tata Coffee — 15 sqm Stand at World of Coffee, Geneva
15 m² · Booth 1435 · World of Coffee, Geneva · 26–28 June 2025
World of Coffee is the European speciality coffee industry’s annual gathering, and Geneva hosted the 2025 edition. Tata Coffee exhibited on a compact 15 m² stand at booth 1435.
Fifteen square metres is a discipline
In practice, small stands are harder than large ones. At 100 m² you can afford a wasted corner. At 15 m² every centimetre has to do a job. The temptation, therefore, is to cram in too much. A crammed stand becomes unreadable from the aisle.
The approach here was subtraction. First, one clear brand statement at height. Second, one product presentation surface. Finally, enough clear floor for two conversations at once, without visitors blocking each other.
Coffee is tasted, not displayed
At a speciality coffee fair, staff serve the product live. Therefore the counter is the stand. Everything else supports it — storage below, brand above, circulation around. However, get the counter height and the server’s working space wrong and the whole stand fails regardless of how it looks.
Switzerland adds cost discipline
Geneva is one of the most expensive cities in Europe to build in. Labour, storage and on-site services all carry a premium. As a result, pre-fabrication is the difference between a controlled project and an expensive one. The more we finish in the workshop, the fewer hours the crew spends on a Swiss show floor.
Why this one matters
It adds food and beverage to our documented sectors. Moreover, it is one of three recorded Swiss projects. The others are the modular structure reused in Switzerland and the Just Eat festival station at Zürich Openair. Switzerland is a market where most contractors have no proof at all.
See our exhibition stands in Switzerland or request a quotation.
The show and the plot
World of Coffee 2025 filled Halls 1, 2 and 3 at Palexpo Geneva from 26 to 28 June 2025. Tata Coffee’s stand was booth 1435, a 5 m by 3 m plot. The final CAD was signed off on 28 May 2025, a month before the show.
What the bill of quantities specified
- An arch above the reception and a ceiling pelmet, both finished in wood-texture vinyl, with a coffee-print graphic on the arch.
- A 50 mm raised floor with brown and green carpet.
- A reception counter with lockable storage, a fluted front and sides, and an edge-lit logo.
- A podium on the side wall, wrapped in a wood-texture print, for product display.
- Poufs, bar stools, a table and chairs, wall-to-wall vinyl graphics, and a 3D edge-lit logo.
- Cold-white arm lights and LED lighting, evenly lit with no shadows, with spare lights carried.
Working to the organiser’s calendar
The organiser’s exhibitor briefing set a fixed sequence: stand plans by 7 February 2025, power, furniture and internet orders by 30 May, and freight through the official logistics partner between 16 and 20 June. Space-only build-up ran from 22 to 25 June, 08:00 to 19:00 each day. Exhibitors also had to upload proof of insurance and a health and safety declaration, and on breakdown the first two hours were reserved for returning empty crates. Palexpo’s own construction rules apply on top.
Frequently asked questions
Where and when did Tata Coffee exhibit at World of Coffee 2025?
At Palexpo Geneva, booth 1435, from 26 to 28 June 2025, on a 15 m² stand (5 m by 3 m).
How big was the Tata Coffee stand at World of Coffee Geneva?
15 square metres, booth 1435, at World of Coffee in Geneva, Switzerland, 26-28 June 2025.
How do you design a small exhibition stand so it still stands out?
On a 15 square metre stand the priority is subtraction: one clear brand statement at height, one product or service surface, and enough clear floor for two conversations at once. Pre-fabricating in the workshop also keeps costs down in expensive build cities such as Geneva.