This short video shows the Genohope stand at CPHI Milan 2026, from first idea to open doors. Echo Expo designed it, built it and dressed it on site.
What the video shows
The video runs for twelve seconds and moves in three steps. First comes the render. Genohope approved this design before the show. Next comes the build. Our crew put the stand up on site from 1 to 5 October. Last comes the show floor. The doors opened on 6 October at Fiera Milano Rho.
As a result, you can compare the promise with the result in a few seconds. In other words, the render was not just a picture. It became the Genohope stand that visitors walked into. Moreover, each step carries a label: the promise, the progress and the proof.
The Genohope stand in numbers
- Floor area: 58.5 m²
- Booth: 16B59, Hall 16, Fiera Milano Rho
- Footprint: first floor, with a suspended ring
- Build-up: 1 to 5 October 2026
- Show days: from 6 October 2026
Design highlights of the Genohope stand
The stand features a suspended ring above the reception and an open meeting area. Above all, we kept the layout of the Genohope stand open to the aisle, so visitors could walk straight in. Meanwhile, meeting space sits at the heart of the plan. Finally, lighting frames the brand at eye level and from above.
In addition, every finish went in during the build week, so the client walked into a finished stand on day one.
Part of a nine-stand programme
The Genohope stand was one of nine CPHI Milan 2026 stands we delivered across six halls. Together they cover 633.75 m². Read the full CPHI Milan 2026 stands case study, or browse our recent projects. You can also watch the video on YouTube.