This short video shows the Olive PharmaScience stand at CPHI Milan 2026, from first idea to open doors. Echo Expo designed it, built it and dressed it on site.
What the video shows
The video runs for twelve seconds and moves in three steps. First comes the render, which Olive PharmaScience approved before the show. Next comes the build, because our crew put the stand up on site from 1 to 5 October. Last comes the show floor, when the doors opened on 6 October at Fiera Milano Rho.
As a result, you can compare the promise with the result in a few seconds. In other words, the render was not just a picture. Instead, it became the Olive PharmaScience stand that visitors walked into. Moreover, each step carries a label: the promise, the progress and the proof.
The Olive PharmaScience stand in numbers
- Floor area: 52.25 m²
- Booth: 16K17, Hall 16, Fiera Milano Rho
- Footprint: 5.5 × 9.5 m
- Build-up: 1 to 5 October 2026
- Show days: from 6 October 2026
Design highlights of the Olive PharmaScience stand
The stand works with light rather than height. Tall vertical light boxes carry the brand, while lit circular graphics draw the eye from the aisle. Meanwhile, a white reception desk sits at the front, so visitors know where to start. Finally, wrapped counters give the team space to talk with buyers, and the stand stayed busy through the show.
In addition, every finish went in during the build week, so the client walked into a finished stand on day one.
Part of a nine-stand programme
The Olive PharmaScience stand was one of nine CPHI Milan 2026 stands we delivered across six halls. Together they cover 633.75 m². Read the full CPHI Milan 2026 stands case study, or browse our recent projects. You can also watch the video on YouTube.