This short video shows the Medopharm stand at CPHI Milan 2026, from first idea to open doors. Echo Expo designed it, built it and dressed it on site.
What the video shows
The video runs for twelve seconds and moves in three steps. First comes the render, which Medopharm approved before the show. Next comes the build, because our crew put the stand up on site from 1 to 5 October. Last comes the show floor, when the doors opened on 6 October at Fiera Milano Rho.
As a result, you can compare the promise with the result in a few seconds. In other words, the render was not just a picture. Instead, it became the Medopharm stand that visitors walked into. Moreover, each step carries a label: the promise, the progress and the proof.
The Medopharm stand in numbers
- Floor area: 36 m²
- Booth: 16H51, Hall 16, Fiera Milano Rho
- Footprint: 8 × 4.5 m
- Build-up: 1 to 5 October 2026
- Show days: from 6 October 2026
Design highlights of the Medopharm stand
Blue is the brand colour, so we built the stand around it. Blue graphic walls frame the space, and timber posts add warmth against them. Moreover, a blue LED edge runs along the floor, so the stand glows even from the far end of the aisle. Finally, meeting tables sit at the heart of the plan, because a 36 m² stand has to work hard for every conversation.
In addition, every finish went in during the build week, so the client walked into a finished stand on day one.
Part of a nine-stand programme
The Medopharm stand was one of nine CPHI Milan 2026 stands we delivered across six halls. Together they cover 633.75 m². Read the full CPHI Milan 2026 stands case study, or browse our recent projects. You can also watch the video on YouTube.