Getting the Most from MIDO – Tips for Optical & Eyewear Brands
- Echo Expo Team
- July 4, 2025
MIDO Milan is the global hub for eyewear trade. To stand out:
Hot Milan trends:
Use high-end lighting for frame displays
Add virtual try-on mirrors or AR stations
Include artisan displays if you’re a handmade brand
Target opticians with in-booth consultation spaces
