This short video shows the SP Accure Labs stand at CPHI Milan 2026, from first idea to open doors. Echo Expo designed it, built it and dressed it on site.
What the video shows
The video runs for twelve seconds and moves in three steps. First comes the render. SP Accure Labs approved this design before the show. Next comes the build. Our crew put the stand up on site from 1 to 5 October. Last comes the show floor. The doors opened on 6 October at Fiera Milano Rho.
As a result, you can compare the promise with the result in a few seconds. In other words, the render was not just a picture. It became the SP Accure Labs stand that visitors walked into. Moreover, each step carries a label: the promise, the progress and the proof.
The SP Accure Labs stand in numbers
- Floor area: 100 m²
- Booth: 18A25, Hall 18, Fiera Milano Rho
- Footprint: 12.5 × 8 m, first floor
- Build-up: 1 to 5 October 2026
- Show days: from 6 October 2026
Design highlights of the SP Accure Labs stand
The stand features lit tree-shaped columns, a product launch wall and a curved reception. Above all, we kept the layout of the SP Accure Labs stand open to the aisle, so visitors could walk straight in. Meanwhile, meeting space sits at the heart of the plan. Finally, lighting frames the brand at eye level and from above.
In addition, every finish went in during the build week, so the client walked into a finished stand on day one.
Part of a nine-stand programme
The SP Accure Labs stand was one of nine CPHI Milan 2026 stands we delivered across six halls. Together they cover 633.75 m². Read the full CPHI Milan 2026 stands case study, or browse our recent projects. You can also watch the video on YouTube.