Suncell — 52 sqm Stand at JEC World, Paris
52 m² · Hall 5, stand M02 · JEC World 2026, Paris Nord Villepinte · 10–12 March 2026
JEC World is the global meeting point for composite materials. The 2026 edition filled Halls 5 and 6 at Paris Nord Villepinte with around 1,300 exhibiting brands. Suncell came to launch a cellulose filament, a bio-based reinforcement fibre for green composites. Consequently they needed a 52 m² stand that could carry that story without shouting.
The brief: make a material feel like nature
Suncell’s product line is a filament harvested from wood cellulose. The stand had to communicate that in the first three seconds. Meanwhile, the surrounding hall floor was full of chemical and resin manufacturers whose stands are mostly white, grey and corporate.
We built the answer from three materials: wood-grain laminate, white spray-painted timber, and real plants. The construction drawing called for planters filled right up with live plants, set into the structure rather than placed on the floor around it. Therefore the planting reads as part of the architecture. A continuous green LED trim traces the outline of every major element, tying the whole 52 m² together at eye level.
A circular meeting pod as the centrepiece
The middle of the stand holds a free-standing circular pod. It is a two-tier drum in white and oak, ringed with a continuous light line and skirted with potted planting. It carries the brand name on all four approaches. As a result, the stand reads correctly no matter which aisle a visitor arrives from.
Curved corners appear throughout: on the reception counter, the display arches and the low planting benches. We cut and finished every one of those radii in our own workshop. The reason is simple. A curved edge that is even slightly off reads as cheap under exhibition lighting.
Product display without vitrines
Composite filament is not a product that photographs well in a glass case. Instead we built an open display arch with horizontal sample rails, so visitors can handle the fibre directly. Beside it, a full-height wood-framed wall carries the technical panel: performance graphs, processability data and application sectors.
Build-up to a fixed timetable
JEC World runs a tight build. The stand arrived flat-packed from our workshop. The contract set two deadlines: every wall and cabinet structure standing by the end of Sunday 8 March, and all construction finished by 14:00 on Monday 9 March. That left the afternoon for fine adjustments, helping the client install exhibits, placing furniture and cleaning, before the client’s own on-site inspection and sign-off.
The organiser’s rules were tighter still at the end of the day. Every stand had to be set up by 20:00 on 9 March and cleaned by 22:00, so the hall cleaning teams could prepare for opening at 9:00 on Tuesday 10 March. Permanent power came on at 08:00 on Sunday 8 March, which is why lighting and the light box were tested a day early. From handover to the last show day we stayed on call for maintenance, and dismantling started at 17:30 on closing day, 12 March.
What the drawing specified
Behind the planting, the detail is plain joinery done carefully. The walls are timber with roll-painted and spray-painted finishes, faced in places with wood-grain laminate. LED strips under PVC covers run around the main elements, and 3D letters and a 3D logo carry the brand. A light box holds the key product image, large posters sit in white frames, and a stainless steel hanging rod shows the filament samples. A storage room with a lockable wooden door keeps stock out of sight, and the floor is grey carpet.
Why this one matters
It is a sustainability story told through the stand itself rather than through a slogan on a banner. After all, this company was launching a bio-based material into a sector built on petrochemical resins. The build therefore had to be evidence, not decoration.
Planning a stand at JEC World or another Paris show? See our exhibition stands in France, our stand construction service, or request a quotation.
Frequently asked questions
How big was the Suncell stand at JEC World 2026?
52 square metres, in Hall 5 at stand M02, Paris Nord Villepinte, 10-12 March 2026.
When is JEC World held and where?
JEC World is held at Paris Nord Villepinte. The 2026 edition ran 10-12 March 2026 across Halls 5 and 6, with around 1,300 exhibiting brands from the composites industry.
Can Echo Expo build stands with real plants and planted walls?
Yes. The Suncell stand at JEC World 2026 used real plants walls integrated into the stand structure, plus potted planting, LED trim lighting and curved oak and solid-surface joinery, all produced in our own workshop.
When must a JEC World stand be finished?
For JEC World 2026 the organiser required every stand to be set up by 20:00 on Monday 9 March and cleaned by 22:00, ahead of opening on 10 March. Our contract for the Suncell stand set an earlier deadline of 14:00 that day, leaving time for adjustments, exhibit installation and inspection. Check the current JEC technical guide for each edition.