Jazbaa Chemicals — 30 sqm Stand at the European Coatings Show, Nuremberg

30 m² · Stand 3C-137 · European Coatings Show, Nuremberg · 25–27 March 2025

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The European Coatings Show is the world’s leading fair for paint, coatings, adhesives and sealants. It runs at Messe Nürnberg. Jazbaa Chemicals exhibited there on a 30 m² stand at 3C-137, across the three show days in March 2025.

A chemicals stand is a meeting stand

Coatings buyers do not browse. Instead, they arrive with a shortlist and a schedule. The conversations run long and technical. That shapes the layout. Therefore the brief called for seating capacity and quiet rather than open display. After all, industrial chemistry is not something you put on a shelf.

So we planned the 30 m² around discussion space. The brand wall does the identification work from the aisle. Meanwhile, the interior stays calm enough to hold a technical meeting in a hall of 1,000-plus exhibitors.

Nuremberg build conditions

Messe Nürnberg runs a disciplined build schedule and strict hall regulations. We fabricated the stand in our own workshop. Then we freighted it to Nuremberg and installed it within the organiser’s build-up window, ahead of the 25 March opening.

What the stand had to do in 30 m²

Element	As built
Footprint	6 m × 5 m — 30 m², corner position
Fascia	Illuminated header carrying the name on three faces, so the stand reads from both aisles and the cross-aisle
Graphics	Backlit panels behind the counter; product spheres mounted proud of the wall
Meeting	Open table seating for four, plus counter-height standing space
Storage	Lockable store built into the rear corner

Speciality chemicals do not display. There is nothing to put on a plinth that a buyer will cross an aisle to look at. So the stand has to earn attention with light and height, then convert it with somewhere to sit down.

That is why the header runs on three faces rather than one. On a corner plot at a show with more than 1,200 exhibitors, the difference between being seen from one aisle and being seen from three is the whole return on the stand.

How it was built

The final CAD set the plot at 6 m × 5 m, and the quotation lists how it was made. A wooden MDF overhead structure stood on supporting columns, painted with water-based paint matched to the client’s RAL code, and every finished surface went in under plastic protection film until the last hour of the build. A top banner with an LED strip carried the name around the corner, and a ramp kept the carpeted floor step-free from the aisle.

Six light boxes printed in HD carried the product story, with HD vinyl on the remaining walls and a planter box to soften the front. At the corner, an L-shaped reception counter with lockable doors and vinyl decoration met visitors. In the rear corner, a storage room with lockable doors, shelves and a coat hanger held samples, literature and the team’s bags out of sight, which matters on a meeting stand where the table has to stay clear.

Why a first-time European exhibitor is a different brief

An exhibitor who has done ten European shows knows what the hall will not allow. A first-timer does not, and finds out during build-up, when it is expensive.

So the work that mattered here happened before anything was cut: confirming the rigging and height rules for the hall, the electrical load, the floor protection requirement, and the waste and dismantling deadlines. None of that appears in a photograph, and all of it is what stops a stand being refused.

Why this one matters

This build adds coatings and speciality chemicals to the sectors we have documented proof in. It is also our second Nuremberg venue after Euroguss. Germany is the densest exhibition market in Europe. Therefore, named and dated builds at more than one Messe matter when a German buyer checks whether you have actually worked there.

Exhibiting at Messe Nürnberg or another German fair? See our exhibition stands in Germany, our four Messe builds in Germany, or request a quotation.

Frequently asked questions