Natural Remedies — 28 sqm Stand at EuroTier, Hannover
28 m² · Booth F05 · EuroTier, Deutsche Messe Hannover · 12–15 November 2024
EuroTier is the world’s largest trade fair for animal husbandry and livestock farming. It is held every two years at Deutsche Messe in Hannover. Natural Remedies produces standardised botanical powders for animal health. The company exhibited on a 28 m² corner stand at booth F05.
Making 28 m² visible in a hall of thousands
EuroTier fills multiple halls at one of the largest exhibition grounds in the world. A 28 m² stand at floor level is easy to walk past, so the visibility work was done above head height: a suspended, internally illuminated logo box hung from the hall truss. It carries the brand on all four faces.
The second visibility device was the floor. A bright green carpet covers the entire footprint, edge to edge. As a result, the stand reads as a single block of colour from a distance. That happens before any graphic or logo becomes legible.
Botanical products, botanical stand
The company’s products are plant-derived, so the stand was built to feel planted. A foliage canopy runs along the top of the wooden portal frame and over the lounge. It softens the structure, doing in three dimensions what the green graphics do in two.
Materials are deliberately warm — wood-laminate portal framing, white paint and green accents. That is a deliberate contrast with the white and chrome that dominates an agricultural technology hall.
Two product stories on two walls
The back wall was divided between the company’s two propositions — FEED-X and NRSBP standardised botanical powders. Each one got a full-height backlit graphic panel. A 50-inch screen ran product films, so a visitor waiting for a meeting still received the message.
Built for two kinds of conversation
EuroTier visitors split into two groups. First, farmers and distributors who want a five-minute answer. Second, technical or veterinary buyers who need to sit down. The stand serves both. An open meeting area with three round tables handles volume, while an enclosed lounge with sofas behind the portal frame gives privacy for longer discussions.
The reception counter sits on the open corner — illuminated, with a backlit brand disc. Therefore it greets both approach aisles rather than facing only one.
Hannover in November
Deutsche Messe runs build-up to a strict schedule shared with thousands of exhibitors. Moreover, a November build in northern Germany means freight and installation planned around genuinely bad weather. The stand was fabricated in our own workshop and installed inside the organiser’s window ahead of the 12 November opening.
28 m² in detail
The signed BOQ and final detailing drawings set the stand at 7 m × 4 m. It stood on a 50 mm raised floor covered in green ribbed carpet, which is what made the footprint read as one block of colour. Across the front, a curved laminate pelmet carried green artificial hanging plants, the “canopy” that softens the portal frame.
The lockable reception counter had a green spray-painted top, a laminate front, LED strips along its edges and a backlit logo. The lounge was a square painted structure with vinyl-cut logos on all four sides, a laminate rafter wall at the front and a door with a round glass window. Inside were two double sofas, a glass coffee table and side tables. A storeroom with a cabinet, coat hanger and two shelving racks kept stock and coats out of sight.
Two wall-to-wall backlit fabric graphics carried the FEED-X and NRSBP stories, with two more framed backlit graphics and two backlit round logo boxes. Nine chairs around three round tables formed the open meeting area. Every light on the stand was cold white and set for no shadows, so the green read as the same green from every aisle.
Why this one matters
It adds agriculture and animal health to our documented sectors and puts a further named German venue on record alongside Messe Frankfurt and Messe Nürnberg. EuroTier is biennial, so the planning window is unusually long — exhibitors book far ahead, and a contractor with a documented previous build has a real advantage.
See our exhibition stands in Germany, our four Messe builds in Germany, or request a quotation.
Frequently asked questions
How big was the Natural Remedies stand at EuroTier?
28 square metres, booth F05, at EuroTier, Deutsche Messe Hannover, 12-15 November 2024.
When and where is EuroTier held?
EuroTier is held every two years at Deutsche Messe in Hannover, Germany. The 2024 edition ran 12-15 November 2024 and is the world's largest trade fair for animal husbandry and livestock farming.
How do you make a small exhibition stand visible in a very large hall?
On the 28 square metre Natural Remedies stand at EuroTier we worked above head height with a suspended illuminated four-sided logo box hung from the hall truss, and covered the whole footprint in a single bright green carpet so the stand reads as a block of colour from a distance.
How do you make a small stand visible at a big fair like EuroTier?
Work above head height and on the floor. On the 28 m² Natural Remedies stand at EuroTier 2024 a rigged, backlit logo box carried the brand on all four faces, and green ribbed carpet across the whole raised floor made the stand read as one block of colour from a distance.