AGI Greenpac at Paris Packaging Week
Client: AGI Greenpac · Event: Paris Packaging Week · Venue: Paris Expo Porte de Versailles · Country: France · Sector: Packaging
The challenge
Paris Packaging Week brings the beauty, fragrance and premium drinks supply chain into one hall at Porte de Versailles. The buyers walking it are specifiers. They are not there to be impressed by a headline. They are there to pick up a bottle, check the glass in the light, and feel the finish on a closure.
That sets a hard brief. The stand has to display a very large SKU range at handling height. It must light every piece properly. It also has to leave a private-feeling space to talk tooling and volumes. Packaging shown badly reads as cheap packaging, whatever it actually costs to make.
The build
Echo Expo built a warm timber-toned structure wrapped around full-height illuminated display cabinets. Each cabinet used individually backlit shelving. A bottle was therefore lit from behind and below, rather than washed out by hall lighting from above. That is the difference between glass that looks like glass and glass that looks grey.
A central reception counter with an illuminated brand mark anchored the stand. Tall graphic light boxes flanked the entrance, carrying the sustainability message. Planting was built into the structure rather than added as decoration: fire-rated artificial creepers along the top of the fascia, and fire-rated artificial grass behind the bottle display. That matters when the proposition on the wall is sustainable packaging. Seating sat behind the display line so meetings happened inside the stand, not in the aisle.
30 m² in detail
The signed BOQ and drawing set the stand at 30 m² (5 m × 6 m), booth C-90, 3.5 m high, for the 28–29 January 2025 edition. The whole stand sat on a 100 mm raised floor with a ramp, so cables ran out of sight and the entrance stayed step-free, finished in laminate and kept under protective cover until the last hour of the build.
At the front, an L-shaped lockable counter in laminate and paint carried a glass top, an LED strip at its base and a 3D edge-lit logo, joined to a separate podium with a touch screen. Overhead, a semi-circular fascia with a flush LED strip linked into the product display and carried a second edge-lit logo.
Displays built for glass
Five free-standing laminate display units with curved edges carried LED strips set flush into every corner, so each piece was lit along its edges rather than from the ceiling. A bottle-shaped display unit, in the shape of the product itself, had painted shelves, COB lights on both sides, backlit graphics on top and lockable storage underneath. Wall-to-wall backlit fabric graphics and five backlit light boxes made up the rest of the walls. Every light on the stand was cold white, set for no shadows, because glass under warm or mixed light looks tinted.
Behind the display line, a store room with shelving held stock and the coffee point, and open seating with a round table and bar stools kept meetings inside the stand. A 42-inch screen ran the product film.
Why it matters
This build sits alongside our other French projects: Maison & Objet and JEC World in Paris, and SIFER in Lille — and it opens packaging as a served sector in its own right, distinct from the industrial packaging work already documented in Madrid.
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Services delivered
Design and 3D visualisation · fabrication · illuminated display joinery · graphics · lighting · furniture · planting · installation · dismantling.
Frequently asked questions
Has Echo Expo built at Paris Packaging Week?
Yes. Echo Expo designed and built the AGI Greenpac stand at Paris Packaging Week, held at Paris Expo Porte de Versailles.
Does Echo Expo build stands for packaging companies?
Yes. The Paris Packaging Week build used full-height illuminated display cabinets with individually backlit shelving. A large range of packaging could therefore be shown at handling height and lit correctly.
Where in France has Echo Expo delivered exhibition stands?
Paris and Lille. In Paris, Paris Packaging Week, Maison & Objet and JEC World. In Lille, SIFER for the rail sector.
How do you light glass packaging on an exhibition stand?
Light it from the edges and from behind, not from the ceiling. On the AGI Greenpac stand at Paris Packaging Week 2025 we set LED strips flush into the display corners, added COB lights on both sides of each shelf unit and used only cold white light, so the glass read clear rather than grey or tinted.
How do I start a packaging-sector exhibition stand project?
Request a quotation with your event, stand size and the number of product lines to display. Echo Expo will then come back with a design approach and a build plan.