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SIB El Jadida Stand Builder
Exhibition Stands for SIB, the Salon International du Bâtiment, at the Mohammed VI Exhibition Park in El Jadida — 25–29 November 2026
SIB, the Salon International du Bâtiment, is Morocco’s leading international show for building, construction, urban planning, interior finishes and real estate. The 2026 edition runs from 25 to 29 November 2026 at the Mohammed VI Exhibition Park in El Jadida, about 100 km south-west of Casablanca. In addition, it takes place every two years.
As a SIB stand builder, Echo Expo works from our own workshop in Casablanca, so every stand is made, finished and test-assembled before it travels down the coast road to El Jadida. Moreover, our Milan office can design for the Italian pavilion and other European exhibitors, while Casablanca builds.
SIB 2026 at a Glance
| Dates | Wednesday 25 to Sunday 29 November 2026 |
|---|---|
| Venue | Parc d’Exposition Mohammed VI, El Jadida, Morocco |
| Frequency | Every two years |
| Organisers | Promoted by Morocco’s Ministry of Urban Planning, Housing and Urban Policy with AMDIE (the Moroccan Investment and Development Agency), co-organised with FMC (building materials industries federation), FNBTP (building and public works federation) and URBACOM |
| Sectors | Building materials, construction, heavy machinery, urban planning, decoration and finishes, real estate |
| 2024 edition | 500 direct exhibitors from 42 countries, more than 30,000 m² and over 200,000 visitors |
| 2026 pavilions | Including an Italian national pavilion organised by ICE, the Italian Trade Agency, with FINCO and Caseitaly |
| Official site | sib.ma |
Source: the Italian Trade Agency (ICE) notice 099-2026 for the Italian pavilion, checked on 31 October 2026. Your SIB stand builder should confirm build times in the organiser’s exhibitor manual.
Why SIB Matters in 2026
Morocco is building at an unusual pace. According to the Italian Trade Agency, public investment in the 2026 budget reaches about 25% of national GDP for the first time, and the country is preparing for 2030, when it co-hosts the FIFA World Cup. As a result, SIB brings together the people who specify and buy for that pipeline: developers, public agencies, contractors, architects, engineers, importers of materials and heavy equipment.
For an exhibitor, therefore, the stand is a sales tool aimed at specifiers. It has to show the product at full scale and in real conditions, not just in a brochure, and a good SIB stand builder designs around that.
What a SIB Stand Builder Plans For
- Heavy product. Stone, ceramic tiles, doors, window systems, sanitary ware and steel are heavy. Therefore, as your SIB stand builder, we build floors and display walls for the real load, with fixings rated for slabs and panels, and we plan the delivery route so products arrive before the walls close in.
- Full-size samples. Specifiers want to touch a finish and open a window. For example, we build working door and window frames into the stand walls and lay real flooring on the stand floor.
- Machinery space. Similarly, equipment exhibitors need open frontage and clear access for forklifts during build-up, and some machines are best shown outdoors.
- Lighting that tells the truth. Finishes look different under warm and cool light. So we light samples evenly, with a high colour rendering index, so the colour on the stand matches the colour on site.
- Five days of traffic. SIB runs for five days with large visitor numbers, so floors, edges and corners are built to take wear.
A SIB Stand Builder with Proof from Building Shows
We have built for stone, surfaces and building-products exhibitors before. At Marmomac in Verona, the world’s leading natural stone show, we built stands for Varsha Stones and Pacific Quartz, with sample walls designed so every slab stays reachable and replaceable. We also cover Italy’s building shows, from MADE expo in Milan to Cersaie in Bologna.
In Morocco, our Casablanca workshop built the 792 m² China pavilion at SIEMA Food Expo and three EVS Morocco stands in a single build day, both in 2026.
Where Your SIB Stand Builder Works: Mohammed VI Exhibition Park
Indeed, the park is one of Morocco’s largest event sites outside Casablanca. Besides SIB, it hosts the Salon du Cheval, which drew about 160,000 visitors in October 2026. For a SIB stand builder based in Casablanca, the stand travels about 100 km from our Casablanca workshop, so we pack it in build order and deliver it ready to assemble. In addition, our exhibition stands in Morocco page lists every major venue, and the Morocco trade show calendar lists the dates.
Coming from abroad? Our ATA carnet and customs guide for Morocco explains why a stand built in Morocco stays out of the customs file, so only your samples travel.
Frequently Asked Questions
When and where is SIB 2026?
SIB, the Salon International du Bâtiment, runs from 25 to 29 November 2026 at the Mohammed VI Exhibition Park in El Jadida, Morocco. In addition, it takes place every two years.
How big is SIB?
The 2024 edition had 500 direct exhibitors from 42 countries, more than 30,000 m² of exhibition space and over 200,000 visitors, according to the Italian Trade Agency.
Who organises SIB?
SIB is promoted by Morocco’s Ministry of Urban Planning, Housing and Urban Policy with AMDIE, and co-organised with the building materials federation FMC, the building and public works federation FNBTP and URBACOM.
Can a SIB stand builder handle heavy samples like stone and tiles?
Yes. We build floors and display walls for the real load of stone, tiles, doors and window systems, and plan deliveries so heavy products go in before the walls close.
Where does your SIB stand builder work from?
From our own workshop in Casablanca, about 100 km from El Jadida. Stands are made and test-assembled there, then delivered ready to assemble. Our Milan office can manage the design for Italian and European exhibitors.
Is there an Italian pavilion at SIB 2026?
Yes. ICE, the Italian Trade Agency, is organising an Italian national pavilion with FINCO and Caseitaly at SIB 2026.
Need a SIB stand builder for 2026? Send us your stand number and size for a design and quotation. In French, see our standiste à Casablanca page.